History

The cheesesteak made its official debut in America 1930. Pat Olivieri was a South Philadelphia hot dog vendor who one day decided to put some beef from the butcher on his grill. A taxicab driver noticed the alluring aroma and asked for his own steak sandwich. The next day, as the story goes, rumor of the delicious lunch had spread, and cabbies around the city came to Olivieri demanding steak sandwiches.

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Media

Authenticity gets a serious look in here. On the grills you’ll find Geno Sparrow – Philadelphia born and raised. He’s tossing your minute steak, chunky onions and either mild stretchy provolone or an awesomely plastic American cheese (sadly, they’re not cheese-in-a-jar fans) into buns that are custom-made in Chinatown based on a genuine Philly roll they smuggled in though customs.

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